Hello, and welcome to Ground Up Digital, LLC
My name is Colin, and in February of 2013, on a cold dark winter in Chicago, I founded Ground Up Digital, LLC in the kitchen nook of the apartment I shared with my brother.
"The Dij" - short for Ground Up Digital, LLC - is truly a company built from a passion for media production, and a passion to enhance others. The greatest joy I get from doing what I do is watching a big brand release a new brand video we worked tirelessly on to raving, viral reviews, or a public figure updating their facebook picture with a photograph from one of my sessions and watching it explode on social media. This is what drives myself and my team at Ground Up Digital, LLC
I often say at Ground Up Digital, LLC, "we're good at making others great."
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After years of producing video for fun as a kid, I took my first real step toward media production my freshman year of high school at New Trier High School in the north suburbs of Chicago. It was a flash animation course and I was riveted by the ability to put a massive moon behind a gleaming city background and other artistic, animated ventures. I'm now a masters-level Adobe Creative Cloud producer doing video production, photography, and both static and motion graphic design.
My come up happened in the city of Chicago, from 2011 through 2015, where I worked primarily at Fleet Feet Sports - Chicago full-time and eventually ascended to become the digital marketing manager and graphic designer for the booming 7-store run specialty retail operation. My hours were spent graphic designing e-blasts, shooting race photography and videography, managing and developing social media accounts, web design, and so much more. I loved every second of it.
At the same time, I began taking my skill-set outside of Fleet Feet Sports - Chicago as more and more requests for photography and videography work emerged. I developed a fun, rewarding, and lucrative side hustle with it, and my network began to blossom through Chicago. That side-hustle today is now officially Ground Up Digital LLC.
Finally, at the end of 2014, I left Fleet Feet Sports Chicago to pursue Ground Up Digital, LLC full-time. 2015 was a rip roaring year of entrepreneurial stress, success, travel and hard exhilarating work. I grew to know many faces and businesses throughout Chicago during the process, and my career their in entirety, and still maintain those connections. I love traveling home to Chicago these days from San Diego. It has that sense of magic where you know something "began". Plus, it's a beautiful city filled with great people, great transit, and so much to do. I love Chicago.
At the end of 2015, and with my newfound entrepreneurial freedom, I decided to take things to the beach. I was traveling through Europe in November of 2015, and had been prospecting the idea of moving to Southern California for some time. While in Are, Sweden, I received a call from my roommate in Chicago saying she and her boyfriend were moving to San Diego, and they had an extra room to rent - I took a few minutes to ponder the proposition under the beautifully dark swedish sky, and moments later I called back and said yes, I'm in.
I return from Europe to what would then be my final month in Chicago. I gathered up my life, my business, my loose-ends, and on January 4th, 2016, landed at LAX, and I haven't looked back.
Enter San Diego. Where Ground Up Digital, LLC is currently in full operation. It's been nearly two years since I've been here, and I love shooting and producing here in the majestic landscapes. I love the ocean, and surfing, and the beautiful weather, and it's a blessing to be living out here conducting my business from the beach.
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